Abstract
The current study has set a goal, that is to create a preliminary framework for evaluating Tourgital's acceptance as a digital platform that will improve visitors' experiences in the Seremban neighborhood. The preliminary framework of Tourgital’s acceptance is a unique concept that can be implemented by other researchers to study it more deeply and able to boost tourism research. A survey and semi-structured interviews with tourists were part of the study's mixed-methods methodology. The results indicate that tourists have a high level of acceptance for the Tourgital platform, with the vast majority stating a willingness to utilize it in the future. Perceived usefulness, perceived ease of use, perceived enjoyment, and trust are the four main components of the framework. To improve the experience of visitors and raise their satisfaction levels, the preliminary Tourgital acceptance framework can be utilized as a guide for future tourism field research and tourism digital platform development. the aims of this study are to determine the level of clarity towards the digitalization of information post-Covid 19, to develop a preliminary ‘Tourgital’ framework for the tourism industry in Seremban District post-Covid 19 and to analyze the impact of ‘Tourgital’ in Seremban District post-Covid 19. The researcher will discuss the approach they intend to use in order to obtain valid and reliable data. There are a number of topics that will be covered, including the procedure, action plan, sampling, and data interpretation. The conceptualization and operationalization of these variables for the research will also be stated by the researcher. The tourists while visiting the Seremban district. Both TAM and UTAUT models can be useful for the development of the Tour Digital acceptance framework. In turn, the development of an acceptance framework for the Tour Digital system in the Seremban District can benefit both tourists and tourism stakeholders. It is worthy of mention that the presentation of credible information, security measures, and positive reviews can help establish trust in the Tour Digital system, or better known as the “TOURGITAL” concept. A preliminary framework called a journey map has been constructed to conclude the objectives that have been focused on by referring to the results that were collected from the respondents and analysis data. The framework as shown in Figure 3.
Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Creators: | Creators Email / ID Num. Zulkifli, Nordayana norda681@uitm.edu.my, Abdullah, Siti Nur Fadzilah UNSPECIFIED Ku Ahamad, Ku Nurul Atiqah UNSPECIFIED Mohd Amin, Farah Azaliney UNSPECIFIED Dzulkifli, Nur Nadia UNSPECIFIED Mohd Beta, Raja Mayang Delima UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. Chief Editor Abdul Rasool, Mohamed Saladin UNSPECIFIED Chief Editor Awang Tuah, Siti Normah UNSPECIFIED Editor Muhamad Hanapiyah, Zulkefli UNSPECIFIED Editor P. Rameli, Mohd Faizal UNSPECIFIED Editor Ahmad, Siti Nurul Akma UNSPECIFIED Editor Md Jani, Syahrina Hayati UNSPECIFIED Editor Ali, Siti Mariam UNSPECIFIED Editor Wan Mohamed Saferdin, Wan Aisyah Amni UNSPECIFIED Agency Representative Rokman, Zesdyzar UNSPECIFIED Agency Representative Azhar, Nur Aleya Natasha UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Electronic commerce H Social Sciences > H Social Sciences (General) > Research |
| Divisions: | Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Academy of Contemporary Islamic Studies (ACIS) |
| Journal or Publication Title: | The 8th Southeast Asia International Philanthropy Conference 2023 (SEAIPC2023) |
| Event Title: | The 8th Southeast Asia International Philanthropy Conference 2023 (SEAIPC2023) |
| Event Dates: | 7-9 November 2023 |
| Page Range: | pp. 139-140 |
| Keywords: | Tourgital, Acceptance framework, Tourist experience, Seremban district, Digital platform |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/105494 |
