Abstract
Factors in selecting the proposed business: Location Suitability: Choosing the location such as Eco Grandeur in Puncak Alam assures closeness to a rising residential neighborhood and possible client traffic. This ideal position may draw both locals and passersby, increasing exposure and accessibility for our target market. Market Demand and Trends: Coffee is still a popular beverage option, and opening a cafe in a location with a demand for high-quality coffee and a pleasant cafe setting can capitalize on current market trends. Future prospects of the business: Growth Potential: Aku & Dia Cafe's expansion ambitions include more outlets and a mobile coffee truck, allowing it to enter new areas and improve brand awareness. Expanding into new places and implementing unique service methods, such as the food truck, may attract a wide range of customers and boost income. Community Engagement: Creating strong community links through local collaborations, events, and environmentally friendly practices may increase consumer loyalty and brand perception.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Jumaat, Muhammad Zulfadli UNSPECIFIED Ariff Ariffin, Muhammad Haziq UNSPECIFIED Rosli, Muhammad Amirul Rasyid UNSPECIFIED Abd Rafar, Safa Muhammad Raziq UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Rembau Campus |
Keywords: | ENT300, Aku & Dia Café, food truck |
Date: | 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/105424 |
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