The determinant factors that influence the entrepreneurial opportunity among women in Subang Jaya, Selangor / Nur Adilah Mohammad Lukman

Women around the world are becoming entrepreneurs. In a large number than before, women are moving away from traditional economic roles and started their own business ventures. It is not hard to find women entrepreneurs who have overcome the odds to achieve success. However, there would be no entrepreneurship without the opportunities providing the input which stimulates entrepreneurs to realise their business ideas in the economic activity. Opportunity recognition is an important part of entrepreneurial process. Hence, this study was conducted with the aim to identify the factors that influence entrepreneurial opportunity among women in Subang Jaya, Selangor. The research design that is adopted in the study is cross-sectional study. The total of 377 questionnaires were distributed to the respondents in Subang Jaya, Selangor. Statistical Package for Social Science (SPSS) version 22 software were used in the study for data analysis. The results obtained through the study found that the determinants factors that influence entrepreneurial opportunity among women which include women dual roles, network building and technology skills have a significant relationship with entrepreneurial opportunity with p value < 0.05. Furthermore, it was found that the most contributing factors the influence entrepreneurial opportunity in Subang Jaya, Selangor is women dual role. Thus, it can be concluded that there are several recommendations for government, institutional bodies and NGOs to improve the landscapes of entrepreneurship to promote more involvement of women in the field by giving supports and encourage their growth. Thus, this could really help women to recognize opportunities by improving their living standards along with improving the income of the nations and strengthen the economic structure.