Youth behavioral intention to use bas SMART Selangor: a study in Shah Alam, Selangor / Nur Shafina Shaffiai

On the 1st July 2015, the Bas SMART Selangor was introduced in Selangor state which governed under the local government authority for respective districts. This free bus service was aimed to promote the usage of public transportation among the citizen in Shah Alam area. However, the increasing number of private transports in Selangor state are alarming which has shown that the citizens are less utilizing the free bus services provided. Hence, the study was conducted in discovering the perspective of youth in using Bas SMART Selangor. This study was conducted in the Laluan 01 route for Bas SMART Selangor operation for data collection. The cross-sectional study was adopted as a research design and 398 questionnaires were distributed. The data were analysed using SPSS Version 22. The result found that the level of youth behavioural intention to use Bas SMART Selangor was at a moderate level with 4.0056 mean value. Besides that, there was a significant relationship between service quality, environmental concern and satisfaction with youth behavioural intention at the p-value of <0.05. In addition, the most influential variables in this study were the satisfaction in influencing the behavioural intention of youth to use Bas SMART Selangor. Hence, it is crucial for Selangor state government to always step up in providing the best services to enhance youth satisfaction as well as influencing their utilization of Bas SMART Selangor.