A content analysis of graphic elements in 2D and 3D animated explainer videos for 3D laser scanning in construction/ Muhammad Amirul, Sharkawi Che Din and Nabila Aimi Mohamed Ghazali

This study attempts to perform a content analysis of the visual components used in animated explainer videos that are both 2D and 3D, with an emphasis on how well they explain 3D laser scanning in the construction industry. The utilization of 3D laser scanning technology in contemporary construction procedures necessitates excellent communication and understanding among stakeholders. This study attempts to find patterns, trends, and best practices in the depiction of 3D laser scanning concepts by a methodical analysis of graphic elements. This study used a qualitative content analysis study of 10 2D and 3D Animated explainer video for 3d laser scanning in construction. To ensure a rigorous analysis, a scoring system will be developed to objectively evaluate the quality and impact of the identified graphic elements. Data will be collected systematically, and the prevalence of different graphic elements will be analyzed using percentages or ratios. A comparative analysis will be conducted to discern any notable differences between 2D and 3D videos in terms of graphic usage. The goal is to draw meaningful conclusions about which graphic elements are most effective in explaining 3D laser scanning in construction. The comparative content analysis of graphic elements in 2D and 3D animated explainer videos for 3D laser scanning in construction reveals an interplay between visual storytelling and technical information dissemination. The utilization of both 2D and 3D animations allows for a comprehensive communication strategy, catering to diverse audience preferences and learning styles within the construction industry. Furthermore, the study underscores the importance of a balanced integration of graphic elements, ensuring that technical accuracy is not compromised for the sake of visual appeal. Striking this equilibrium is essential for maintaining the credibility of the explainer videos within the professional construction community.