Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia/ Aida Nasuha Nasruddin, Nabila Aimi Mohamed Ghazali and Sharkawi Che Din

Agrotourism is a rapidly growing industry in the country that tries to attract tourists by showcasing agricultural practices, rural life, and biodiversity. The cutting-edge technology known as projection mapping provides a dynamic platform for the telling of stories and the creation of immersive experiences. The purpose of this study is to explore the use of motion graphic elements in projection mapping videos to promote Agrotourism in Malaysia. By selecting and analyzing 10 videos of projection mapping related to tourism, the research aimed to discover the effectiveness of motion graphic elements in enhancing the promotional impact of agrotourism destinations. The research finding revealed that the usage of motion graphic elements such as vibrant color with pleasing design and sound design plays a pivotal role in captivating viewers’ attention. The investigation of motion graphic elements in projection mapping videos for Malaysian agrotourism promotion provides insightful information about the visual and audio elements that are involved in creating an appealing narrative. By understanding and implementing these findings, organization in the agrotourism industry can enhance their promotional efforts, creating more immersive and captivating experiences for tourists.