Self-branding for athletes: the art of cultivating identity and influence / Razif Sazali

Sazali, Razif (2023) Self-branding for athletes: the art of cultivating identity and influence / Razif Sazali. Bulletin. Academy of Language Studies, Universiti Teknologi MARA Negeri Sembilan Branch, Rembau Campus.

Abstract

Athletes in modern sports are no longer merely competitors on the field; they have evolved into multifaceted individuals whose influence extends well beyond the confines of their sport (Zhang, 2022). The concept of athlete self-branding has emerged as a crucial aspect of their careers, allowing them to create a unique identity, interact with fans on a personal level, and leverage their influence for both personal and societal development. This article provides the significance of athlete self-branding, its fundamental principles and the tangible advantages across in the digital age.

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Item Type: Monograph (Bulletin)
Creators:
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Sazali, Razif
UNSPECIFIED
Subjects: P Language and Literature > P Philology. Linguistics > Language and education
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Rembau Campus
Journal or Publication Title: APB Rembau e-Bulletin
ISSN: 2682-776X
Keywords: Self-branding, athletes, art, identity
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/104311
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