Sazali, Razif
(2023)
Self-branding for athletes: the art of cultivating identity and influence / Razif Sazali.
Bulletin.
Academy of Language Studies, Universiti Teknologi MARA Negeri Sembilan Branch, Rembau Campus.
Abstract
Athletes in modern sports are no longer merely competitors on the field; they have evolved into multifaceted individuals whose influence extends well beyond the confines of their sport (Zhang, 2022). The concept of athlete self-branding has emerged as a crucial aspect of their careers, allowing them to create a unique identity, interact with fans on a personal level, and leverage their influence for both personal and societal development. This article provides the significance of athlete self-branding, its fundamental principles and the tangible advantages across in the digital age.
Metadata
Item Type: | Monograph (Bulletin) |
---|---|
Creators: | Creators Email / ID Num. Sazali, Razif UNSPECIFIED |
Subjects: | P Language and Literature > P Philology. Linguistics > Language and education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Rembau Campus |
Journal or Publication Title: | APB Rembau e-Bulletin |
ISSN: | 2682-776X |
Keywords: | Self-branding, athletes, art, identity |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/104311 |