Applying persuasive technique for mobile phone using SMS / Nor Farzana Samsudin

B.J Fogg(2003) defines persuasion implies changing other‟s attitudes or behaviors or both in a predetermined way. Persuasive Technologies is describe as any interactive computing system designed to change people‟s attitudes or behaviors. Mobile persuasion goes beyond using mobile devices to promote product and services. Mobile Persuasion is used to promote health, safety, community involvement, personal improvement and so on and it is believe that when mobile persuasive technology is used there is a source of influence. This project is conducted for the aim to investigate on how mobile phone can appropriately be used for persuasion and consist of three main objectives to be achieved. The first objective is to identify different technique for mobile persuasion. The second objective is to identify the features of mobile phone that can be used for persuasion. The last objective in this research is to analyze a persuasive technique for mobile phone. In order to achieve the aim and all the objectives, there are four stages of methodology to be followed. The first activity is the problem identification and planning phase. The second activity is the knowledge gathering phase. The third activity is the data analysis phase. Last but not list the forth activity is the result representation phase. Finally, for mobile phone using SMS. Each of the objectives will produce its own result and findings. During the first objective, different techniques for mobile persuasion are identified which are obtained from the reviewing of the secondary data that are attained from the journals, articles and literatures which are related to the first objective. Through the meta- analysis of these secondary data the outcome will be presented in tabulation list form which different persuasive techniques are identified. Meanwhile, throughout the second objective, the findings that will be produced are features of mobile phone that can be used for persuasion is identified and is presented in tabulation list form.