A study on the adoption of e-Banking system among youth adults in Kota Kinabalu, Sabah / Nurul Nadiah Ismail

Online banking system has given a huge impact to the banking institution and also to the customers. It makes transaction or any banking operation easier to be used anywhere and anytime without having to go the bank's branch. Although it is convenient to all the customers, it is important to determine the factors that affecting the adoption of online banking services among young adults. In this study we have chosen Kota Kinabalu Sabah as the research scope. Therefore a study has been conducted to determine what factor that might affect the adoption of online banking services? To answer this question and achieve the purpose of the study, 100 questionnaires in dual languages (Bahasa Melayu and English) have been distributed in the target area which is Kota Kinabalu by targeting the young adults. This study will try to determine the adoption of online banking services factors that claimed to be related with trust, privacy and security by other researchers. The relationship between the variables also has been concluded in this research to gain more knowledge regarding the online banking services and how banking institution should improve their services.