Exploring financial factors influencing first-time homebuyer making purchasing decision in Station 18, Ipoh, Perak / Umi Masitoh Zakaria

The process of selecting a suitable home remains complex and challenging, despite the wide range of housing options available, including variations in size, type, location, design, cost, and materials. Purchasing a home involves a multifaceted decision-making process, requiring buyers to carefully evaluate and balance various elements to make an informed choice. The aims of this research is to explore the financial factor that influence homebuyer. This study examined financial issues that impact first-time homebuyer decisions using a qualitative methodology. Five real estate professionals such as developers, registered estate agent and real estate negotiator have participated in semi-structured interviews that offered detailed insights into important financial factors.