Wee, Vincent Eng Kim and Wee, Vivien Mui Eik @Bee Jade
(2013)
Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade.
Abstract
Social networking sites are able to build on the interactive power of the Internet. This study attempts to discover the influence of social media on the present generation Y as consumers, their buying behaviour and to determine the roles that the social media plays as a popular
medium to communicate a message.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Wee, Vincent Eng Kim UNSPECIFIED Wee, Vivien Mui Eik @Bee Jade UNSPECIFIED |
| Subjects: | A General Works > Indexes (General) |
| Divisions: | Universiti Teknologi MARA, Shah Alam > Penerbit UiTM (UiTM Press) |
| Date: | 2013 |
| URI: | https://ir.uitm.edu.my/id/eprint/10370 |
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