A study on factors influencing social media among Keningau Vocational College's staffs / Siti Zalifah Sajimin @ Wagimin

Sajimin @ Wagimin, Siti Zalifah (2015) A study on factors influencing social media among Keningau Vocational College's staffs / Siti Zalifah Sajimin @ Wagimin. [Student Project] (Submitted)

Abstract

Nowadays, social media has become an important and very popular tool for communication Understanding factors that influence the adoption of use of social media services can assist marketers in selecting the social media to use and how to best structure their social media content. This research examined factors impacting the adoption of use of various social media services - Facebook, E-mail, Whatsapp/Wechat/Telegram - among Keningau Vocational College staffs in different level management; Top management, Middle management and Low management. The findings included the positive relationship between demographic profile, usefulness and safe.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sajimin @ Wagimin, Siti Zalifah 2009742061
Contributors:	Contribution Name Email / ID Num. Advisor Mohammed, Rozita @ Uji rozlim97@uitm.edu.my Advisor Awang Tatam, Awang Bakar 108096
Subjects:	H Social Sciences > HE Transportation and Communications > Telecommunication industry. Telegraph
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Social media; Messages; Factor
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/103477