A marketing survey based on proposal to set up Berjaya Kawat Manufacturing Branch in the East Coast (Terengganu) for steel wire rope industry

Abang, Morniah (1992) A marketing survey based on proposal to set up Berjaya Kawat Manufacturing Branch in the East Coast (Terengganu) for steel wire rope industry. [Student Project] (Unpublished)

Abstract

This survey is an attempt to spell out the alternatives of it is (the company, Berjaya Kawat Manufacturing Sdn. Bhd.) decided to go ahead with the proposed branch in Kemaman in Terengganu for the extension of rope industry or leave it as it is. steel wire The reality of competition is such that research is proceeding under great pressure to find alternative production methods. There is always an outside possibility that some new breakthrough will come about. Conversely, despite the excess capacity some wire product are not manufactured in the East Coast because the market for them is too small for economical production. Whilst the market is not large, it could provide additional output opportunities and therefore production and revenue. No other production in this primary phase of primary steel products takes place in Malaysia.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abang, Morniah
89605604
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Ibrahim, Rohani
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Land use
H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Advanced Diploma in Business Studies (Marketing)
Keywords: Steel industry, Wire rope, Economy
Date: 1992
URI: https://ir.uitm.edu.my/id/eprint/103217
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