The perception of UiTM’s students towards the establishment of commercial business in Malaysian public universities / Sh. Shaneela Wan Achmed Razali and Alizea Bayan

Wan Achmed Razali, Sh.Shaneela and Bayan, Alizea (2009) The perception of UiTM’s students towards the establishment of commercial business in Malaysian public universities / Sh. Shaneela Wan Achmed Razali and Alizea Bayan. [Student Project] (Unpublished)

Abstract

The introduction of the plan made by our Malaysian government regarding the establishment of commercial business in Malaysian public universities shows many reactions from the public that lead to many issues. The establishments of commercial business in public universities were believing to lead to other bad or negatives impacts, especially in term of health and unhealthy lifestyle among the university students. As mentioned by Ministry of High Education in Utusan Malaysia dated 26 June 2008, the commercial business in public universities leads to the set up of franchising businesses, such as Starbuck, Dunkin’ Donuts, Kentucky Fried Chicken and Me Donald’s. Even though the establishments of these franchise businesses may create the new quality image in the public universities, however, there were some critics and complaints made by the public in which they against the government’s plan. That is why it is very important to make the research and also study in regards of these issues. Through this research, we will able to see the students’ opinions and their acceptance towards the government’s plan.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Wan Achmed Razali, Sh.Shaneela
2007274966
Bayan, Alizea
2007274978
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > Study and teaching. Research
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus > Faculty of Administrative Science and Policy Studies
Universiti Teknologi MARA, Sarawak > Kota Samarahan II Campus
Programme: Faculty of Administrative Science and Policy Studies
Keywords: perception, establishment, business
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/103168
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