A study on purchasing behavior of male students of UiTM Sabah on haircuts or hairstyle / Christopher Davy Reduan Syah

This research is study on 'Purchasing Behavior of UiTM Student (Sabah campus) on cigarettes '. Nowadays, a lot of educated people that studying in higher learning education are smokers, especially male students. Smokers are actually smoked by choice. The cigarettes have never been a logical product & a brand choice has always been determined by images appealing on an emotional level rather than for rational choice. They might have their own reasons on why do they smoke. Thus, the objective of this research is to understand the purchasing behaviors among UiTM students toward cigarettes and to determine their preference too. The significant of this study will give us some pictures of the purchasing behaviors among UiTM students, identifying the preference of brand of cigarette they smoked and to know the respondents' background on smoking cigarettes as well. They are two types of data collecting method being used, namely Primary Data & Secondary Data. Primary Data in this research was the distributed questionnaires, whereby the questionnaires were design in order to guide researcher to interview the respondents. On the other hand, Secondary Data consists of internal and external. Internal sources are data that were gathered within the organization that the research being carried out. These include information that was collected from magazines, newspapers, pamphlets etc. External sources are those data that were collected outside the organization. These include data that were collected from the internet, project paper and other published document from libraries. According to the research analysis, it was found that the findings and results of the survey are concurrent with literature and some problems encountered same suggestions to solve. Overall of this research, from the finding and analysis, researcher made the conclusion that most of male students don't smoke and the factor influencing them purchasing the brand of cigarettes might be the affordable price which a lot of them choose to smoke the local brands cigarette over the international brand of cigarettes. Many of the respondents advised/suggested that do not even want to try to smoke because it will only get them addicted and completely hate it later.