A study on effectiveness of payphone services in Kota Kinabalu city / Rosnah Madji

The effectiveness of managing services for all business or organizations. This is an important elements or as a backbone in building customers orientation and giving satisfaction to customers. Customers satisfaction is very important because their will retain to the company since their satisfied with the services provides thus it will profitable for the company. This study conducted to identify the level of services provided by payphone, to identify the level of customers' satisfactions towards the services provided by payphone and to recommend any constructive suggestion to improve payphone services in the future. Sample of 200 respondents were selected using by sampling frame. The target population in this study is public, government sector, private sector and students which living in Kota Kinabalu area. The finding of this study showed that majority of the respondents agreed that payphone services need add some feature to improve its services and make payphone services more effective. Towards the end of this study, gather suggestions from the respondents that can be used by TM payphone in order to improve their services in the future to make the customers fully satisfied and stay for a long time using payphone services.