The perception of local community towards rural tourism development: case study in Mulu, Sarawak / Emelda Laway and Gloria Zeffry Sim Agang

Tourism sector in Malaysia is the third important factors that contribute in the economy. The study is to examine the impacts of rural tourism development on local community in Mulu, Sarawak. 354 questionnaires are being distributed randomly among the local communities in Mulu that age 18 years old and above and 328 questionnaires were been fill in by the local community in Mulu. The purpose of the study is to test the hypothesis and the quantitative method will be used in this study where the data collection method is through questionnaires. The local people see that the rural tourism development can affect the economic, social and environment. Pearson Correlation, One-Way ANOVA and Multiple Regression test are used in this study.