Social media’s power surge: revolutionising traditional broadcasting / Maizura Manshor

Social media is changing the game for traditional broadcasting in some major ways. Gone are the days when television (TV) and radio were the only sources of news and entertainment. Now, platforms like Instagram, X, Facebook and TikTok are where many people get their updates and connect with the world. This shift is forcing traditional broadcasters to rethink how they deliver content and keep audiences engaged. One big change is the speed at which news and information are shared. Social media is all about real-time updates, so broadcasters are now racing to keep up. Live sessions on Instagram or TikTok during events, streaming on Facebook Live or YouTube, and posting instant updates on social media have become the norm nowadays. These quick updates keep viewers hooked and drive them back to traditional TV or radio for more convincing news reporting and information. It is all about keeping the audience in the loop 24/7.