YouGurtMe / Fadhlina Hashim … [et al.].

Hashim, Fadhlina and Sudin, Intan Nor Suraya and Aidil Jeffi, Nuqman Hamizi and Jasriey Irwan, Farah Nasyitah and Eddee Pfordten, Emeer Ellyas Pfordten YouGurtMe / Fadhlina Hashim … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

YouGurtMe is a company that produces yogurt-based products. We offer a variety of enticing flavors to our customers such as Original, Strawberry, Chocolate, Hazelnut, Mocha, Coconut, and so on. A range of interesting topping options are also provided including Cereals, Fresh Fruits, Nuts, Chocolate Chips, and Syrup Sauce such as dark chocolate, white chocolate, matcha, pistachio, honey and so on. Not only provided ready-to-eat products, we also capable of expanding our brand by distributing our product line widely. This includes various modifications to yogurt, such as frozen yogurt, yogurt drink, yogurt bites, cookies, and so on. Our company is dedicated to offering our customers delicious and refreshing yogurt products to meet customers’ needs especially when the climate is progressively getting hotter. Our company places great emphasis on the cleanliness of the store, the staff, and the overall surrounding. We decorate our store according to current trends, creating a safe, comfortable and aesthetic vibes for our customers to enjoy and relax. In addition, YoGurtMe company is committed to obtaining Halal certification for our products, ensuring that customers feel confident and have no doubts since all the ingredients we use are guaranteed, clean and pure sources. This can build customers trust and loyalty. YouGurtMe company is under partnership business that run by five key position of employees which is general manager, administrative manager, marketing manager, operations manager, and finance manager. They play an important role for achieved our company’s vision, mission, goals and make YouGurtMe brand a source of inspiration in the future. Jalan Telawi Satu, Bandar Baru Bangsar, Bangsar, Kuala Lumpur is our target location to open our company due to the large population at this place which it can help for product demand and sells. The other reason is because of it surrounded with rapidly developing area, school, workplace and other facilities. However, our store is situated away from the main road, providing a tranquil environment for our customers without the disturbances of traffic congestion. The peaceful ambiance around our shop aims to bring a sense of calmness to enhance the overall customer experience. Teenagers and children are our aim as a major customer since yogurt very popular among them. Additionally, the majority of today's business is using an online platform that give us a better chance to boost the volume of sales of our products and the profit we gain from those sales will inspire us to keep growing this company.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Hashim, Fadhlina
UNSPECIFIED
Sudin, Intan Nor Suraya
UNSPECIFIED
Aidil Jeffi, Nuqman Hamizi
UNSPECIFIED
Jasriey Irwan, Farah Nasyitah
UNSPECIFIED
Eddee Pfordten, Emeer Ellyas Pfordten
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus > Faculty of Applied Sciences
Keywords: YouGurtMe, dark chocolate, white chocolate, matcha, pistachio, honey, ENT300
URI: https://ir.uitm.edu.my/id/eprint/102221
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