A conceptual framework of the influence of packaging design on purchase intention / Roszi Naszariah Nasni Naseri … [et al.]

Naseri, Roszi Naszariah Nasni and Mohd Esa, Maryam and Yahya, Wan Kalthom and Muthusamy, Geetha and Ibrahim, Roslinawati and Jais, Zurairah (2024) A conceptual framework of the influence of packaging design on purchase intention / Roszi Naszariah Nasni Naseri … [et al.]. International Journal of Art and Design (IJAD), 8 (2). pp. 80-87. ISSN 2710-5776 (Submitted)

Abstract

The objective of this study is to provide an understanding of the influence of packaging design on consumer purchase intentions through the presentation of a conceptual framework. The proposed conceptual framework incorporates fundamental principles derived from the Stimulus-Organism-Response (SOR) model and the Theory of Planned Behavior (TPB). This analysis explores the impact of external cues, particularly packaging design, on customers' cognitive and affective reactions (Organism), ultimately influencing their intentions to make a purchase (Response). The elements of the Theory of Planned Behavior (TPB), including Attitudes, Subjective Norms, and Perceived Behavioural Control, serve as intermediary variables within the organism component of the Social Organisational Relations (SOR) model. It is important to incorporate both exterior cues and internal psychological aspects when studying consumer behaviour, as this integration provides vital insights into the psychological processes that influence customer purchase intentions.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Naseri, Roszi Naszariah Nasni
roszinaseri@uitm.edu.my
Mohd Esa, Maryam
maryam@unimel.edu.my
Yahya, Wan Kalthom
wkalthom@uitm.edu.my
Muthusamy, Geetha
geethamuthusamy@uitm.edu.my
Ibrahim, Roslinawati
roslinawati@unimel.edu.my
Jais, Zurairah
zurairah@unimel.edu.my
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Affection. Feeling. Emotion
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Journal or Publication Title: International Journal of Art and Design (IJAD)
UiTM Journal Collections: Listed > International Journal of Art and Design (IJAD)
ISSN: 2710-5776
Volume: 8
Number: 2
Page Range: pp. 80-87
Keywords: Aesthetics; Purchase intention; Packaging design; Stimulus-organism-response (SOR) model; Theory of planned behaviour (TPB)
Date: September 2024
URI: https://ir.uitm.edu.my/id/eprint/102052
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