The initial study on user awareness regarding JAKIM's halal certification / Zuraida Othman @ Salleh

Halal food is gaining in popularity worldwide as more and more people become
aware of the Islamic food requirements. This popularity is not only driven by the
awareness amongst Muslims of the need that which is believed halal but also from
manufacturers and suppliers who want to tap into lucrative Muslims markets. This
research paper will discuss about the user awareness regarding JAKIM's halal
certification. Basically, the purpose of this research is to measure degree on user
awareness of JAKIM's halal Certification in food industry and also to propose practical
guidelines for halal certification that can be implemented by JAKIM. The researcher has
conducted interview with respondents who carmot read the questionnaire that was
provided. Besides, to investigate and gathered the information the questionnaire was
distributed to consumers in a few areas. Then, those data were analyzed and tabulated in
form of bar chart and pie chart to get the clear picture of overall general and specific
about halal certification. Results show that majority of respondents fix)m 136
respondents are aware about the importance of using halal certification in food industry.
The level of consumer awareness is high because consumers nowadays preferred halal
product even they are non Muslims consumer. It because they like to eat hygienic food
compared to unlawfiil food. The data is analyzed by using SPSS version 11.0 and
Microsoft Excel. In addition, the hypothesis for this research is there are relationship
between awareness of halal certification and their perception about the importance of
halal certification implementation.