A study on consumer perception towards rental of potted plants service offered by Likas Flora / Masnah Abdul Hamid

This research paper is the final requirement for final year students of the Bachelor of Business Administration (Hons) Marketing course. This project consists of three chapters: (1) An introduction, (2) Literature Reviews, (3) Research Methodology including the bibliography. This research is mainly about 'A Study on Consumer Perception towards Rental of Potted Plants Services offered by Likas Flora. It serves three main purposes; to study consumer perceptions towards rental of potted plants service offered by LF to identify customer service strategies needed for rental of potted plants services and to suggest promotional strategies to improve potted plant for rent service. It is important to know consumer perception in order to improve the service quality a business offered. Yet many business organizations don't pay as much attention to what their customer perception is as what they really want. The same arise to nursery industry which involved potted plants or houseplant product and services. That's because their main target is focusing on landscaping area as they don't know that rental of potted services is also important and can gives profit too. A nursery should get to know what their customer perception as this can help them to improve their services and to serve a better service. This research will be conducted among the existing customer of LF who 'buy' the rental of potted plants services offered in order to determine the problem, opinion and also to get feedback to enable them meet their expectations. In fact, this research will help in finding ways to make customer to stay and also gaining new customers.