Factors that contributed to the failure of e-commerce application in Biro Angkasa / Noormaya Murni Othman

This project paper aims to review the significance of e-commerce usage in Biro Angkasa organization as a potential business and revenue generation opportunity and discuss the reasons why the e-commerce application failed. Although the use of ecommerce is still new in Malaysia, its use in business organizations has currently increased. Angkatan Koperasi Kebangsaan Malaysia Berhad or Biro Angkasa is recognized by the Government as a body representing the Malaysia Co-operative Movement at national and international level. Busana Angkasa is a Biro Angkasa joint venture project with Kementerian Pelajaran Malaysia (KPM) and Suruhanjaya Koperasi Malaysia (SKM). With the increase use of e-commerce in Malaysia, new technology of IT infrastructure are believed to have an impact to business solution and applications. Using e-commerce will give an impact to the customer and make a significant contribution to the business, to be as it contributes about business marketing, product and services and consumer behavior expectations. The idea of ecommerce in Biro Angkasa eventually will drive a new business potential aligning with customer interest. This study will highlight on the factors that have contributed to the failure of Busana Angkasa as well as conclude with a set of recommendations that may be applied for future e-commerce application developmen