A study of quality service on rubber marketing activity by Tenom area farmer organization / Jafrin @ Julius Kaingud

The major concern of this study is to determine the quality of service provided by Tenom Area Farmer Organization (TAFO) in it rubber marketing section. The problem statement for this research is to identify and determine the factors that will increase or improve the service quality of rubber marketing section of Tenom Area Farmer Organization. In this research, the researcher used the descriptive study by which this kind of study is undertaken in order to be able to describe the characteristics of variable found in the research. It will also focus on the factors that customer prefers to be in high service quality. Based on the result obtained, TAFO will be able to identify the factors that lead to a high service quality. Beside, identifying customer expectation towards the service quality as well as recognizing the barriers that prevent it to give the best service to it customer. The finding from the research study will also help TAFO to determine the particular part that need to be improved in line with the use of the right marketing tools base on the suggestions from the respondents.