The determinant of unit trust investment decision / Michelle Roziana George

George, Michelle Roziana (2014) The determinant of unit trust investment decision / Michelle Roziana George. Degree thesis, Universiti Teknologi MARA, Sabah.

Abstract

This study is conducted to assess the financial behavior of investor while investing in fund schemes, which fund qualities or companies services they prefer most while investing in funds, what type of behavior that they concern while doing a decision in unit trust investment. Objectives of the study is to identify whether performance, behavior and fund manager is the factor that influencing investor to choose unit trust scheme.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. George, Michelle Roziana 2011216564
Contributors:	Contribution Name Email / ID Num. Advisor Udin, Sarmila sarmil370@uitm.edu.my Advisor Beli, Siti Rahayu rahayu@uitm.edu.my
Subjects:	H Social Sciences > HG Finance > Investment, capital formation, speculation
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Finance
Keywords:	Investment; Investor perception; Emotional behaviour
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/101174