Social media dynamics in higher education: from management perspectives / Shakirah Mohd Saad and Rosliza Md Zani

This article explores the evolving role of social media in Higher Learning Institute (HEI), emphasizing its potential as a constructive tool and the challenges it poses. The rapid adoption of social media in academic activities raises concerns about governance and ethical issues. While social media facilitates communication and knowledge-sharing at no cost, the article acknowledges the need for vigilant oversight due to potential legal and ethical vulnerabilities. The dual nature of social media is examined, acknowledging its transformative impact on communication while highlighting the risks associated with mismanagement. The article stresses the importance of proactive monitoring to prevent potential damage to organizational reputations. To address these challenges, the article recommends educating staff on eprofessionalism, implementing specific usage policies, and emphasizing ethical considerations. The conclusion advocates for strategic planning in higher education to maximize the benefits of social media while navigating its challenges effectively.