A study on the factors that influence the growth of tourism industry in Langkawi island / Muhammad Faiz Yusup

The main purpose of this research is to understand and to know the most influential factors towards the growth of tourism industry in Langkawi Island. The objectives of this research are to determine the most influential factors towards the growth of the tourism industry in Langkawi Island, to measure the relationship between the factors and the growth of tourism industry in Langkawi Island and to measure the relationship between gender and the factors that influences the growth of tourism industry in Langkawi Island. This study was conducted at the Kota Setar. The populations at the targeted area are 366, 787 and the sample size were 379 respondents. The data were collected by using questionnaires. The factors that highlighted in this research are the economic, infrastructure, attraction and seasonal factors. Based these 4 factors, the most influential factors were determined by using Correlation Analysis Test, Multiple Regression Analysis, Mean and Independence T-test. Reliability analysis in this study shows that the questionnaires in this study were acceptably reliable. The results of this study show that all the variables have significant relationship with the growth of tourism industry in Langkawi Island. Hl (economical factor has strong relationship with tourism industry) was accepted), H2 (infrastructure factor has strong relationship with tourism industry) was accepted, H3 (attraction factor has strong relationship with tourism industry) was accepted and H4 (economical factor has moderate relationship with tourism industry) was accepted.