Items where Author is "Mukesh, Kumar"

Hashim, Rahmat and Karuthan, Chinna and Mukesh, Kumar (2009) Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]. (2009) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (3). pp. 1-20. ISSN 1985-8914 ; 2590-3837