Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol

Zainol, Amer Shakir (2010) Factors influencing group brainstorming performance in industrial design practices / Amer Shakir Zainol. PhD thesis, Universiti Teknologi MARA.

Abstract

Generally, brainstorming is the most popular technique employed by organizations and institutions to generate creative ideas. Without exception, in industrial design practices, particularly in Malaysia, group brainstorming is also a tool that is much preferred by designers to elicit creative ideas. However, most empirical studies focus more on individual creativity rather than group creativity even though in industrial design practices it admits that group creativity, which is brainstorming, is very important. Based on past studies, this study identifies factors influencing brainstorming especially in industrial design practices. This study also attempts to enrich previous model of Input (personality traits) - Process (production loss and Satisfaction) - Output (group brainstorming performance) and brainstorming models to include Ownership of the Topic factor. This study examines four main factors, personality traits, production loss, Satisfaction, and Ownership of the Topic, all of which influence performance in group brainstorming. Personality traits in this study are based on A Big Five. Production loss is referred to as the factors that act to impair group performance. Production loss includes activities such as Production Blocking, Social Loafing, and Evaluation Apprehension. Satisfaction reflects how group members feel satisfied when they are in the brainstorming group, while Ownership of the Topic relates to the interest of individual in engaging the brainstorming activities in industrial design issue. Group performance is measured based on the Quantity of Ideas produced by the Industrial Design undergraduates during brainstorming sessions.

Metadata

Item Type: Thesis (PhD)
Creators:
Creators
Email / ID Num.
Zainol, Amer Shakir
2006138341
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Azahari (Hj), Mustaffa Halabi (Assoc. Prof. Dr.)
UNSPECIFIED
Thesis advisor
Mohd Yusof, Wan Zaiyana
UNSPECIFIED
Thesis advisor
Mastor, Khairul Anwar (Prof. Dr.)
UNSPECIFIED
Thesis advisor
Mohd Sanusi, Zuraidah (Assoc. Prof. Dr.)
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry > Industrialization
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Work groups. Team work in industry. Quality circles
N Fine Arts > NC Drawing. Design. IIlustration > Study and teaching
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Art and Design
Programme: Doctor of Philosophy
Keywords: Brainstorming, industrial design practices, personality traits, group members
Date: July 2010
URI: https://ir.uitm.edu.my/id/eprint/5108
Edit Item
Edit Item

Download

[thumbnail of TP_AMER SHAKIR ZAINOL AD 10_5 1.pdf] Text
TP_AMER SHAKIR ZAINOL AD 10_5 1.pdf

Download (61kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

5108

Indexing

Statistic

Statistic details