Smart Tron Helmet - SN Automotive Sdn Bhd / Syafiqa Emylyana Mohd Nazri

SN Automotive Sdn Bhd is a company that is locate in Shah Alam which produced automotive products that are useful to the market. For our latest product, we produce a motorcycle helmet that has various smart functions which will give benefits to the user named Smart Tron Helmet. This product is an improvement of ordinary helmet that already exists in the market with addition of three special features which are Bluetooth technology device, light strip device and Integrated Action Camera. This product is solely produced to increase the level of safety of motorcycle rider on the road. The company was established in August 2019 and focusing on targeted customer with certain stage of age especially customers with range of age from 18 to 50 years old. Since that the price of this product is quite high, therefore we focus on customers with more than RM2000 monthly income. As the beginning of the business, we only focus to the region in Malaysia before expand it to the neighbor country. For the marketing, this company used two types of channels which are physical channel and online advertising. It is because people nowadays prefer to purchase products with just only one click which is easier and less-time consuming for them. However, there are still exist people that prefer to do window shopping by choosing the product physically so that it matches their taste. Smart Tron Helmet is a new product to the market. Therefore, we used technologies from high-quality brands to produce this product to make sure it is functioning well and able to fulfill the needs of customers. We also design this product with smart trendy design that suits and will be loved by all stage of age of the customers. Furthermore, matte black colour of this helmet will make the product looks classier and more exclusive. We will start the sale of this product in December of 2020.