Fundamentals of entrepreneurship (ENT300) : case study on 1989 Grande Coffee House / Mohd Iqbal Mohd Rahim

1989 GRANDE COFFEE HOUSE is a Coffee House establishment that aims to provide the best coffee beverages and lounge in Malaysia which uses real carefully made coffee approach to delight and attract customers, and at the same time keeping it distinguishable and unique from other competitors in the market Thus 1989 GRANDE COFFEE HOUSE is a local Coffee house that offers a similar great taste of coffee just like Starbucks and Coffee Bean. The main selling points for 1989 GRANDE COFFEE HOUSE is would be the coffee itself, the great taste of coffee where you can get just like at the Starbucks and Coffee Bean but in a lower price. Other local cafes in the local market basically offer the same thing for the community and we can say that the only thing that separates them from each other is how they make their coffee where in 1989 GRANDE COFFEE HOUSE we are very careful on how to prepare our coffee so that the coffee is have all its important essence such as the aroma, taste and colour. Thus, we’ve decided to capitalize on this situation by offering something new. At our cafe, we would expose how important is to have a carefully made coffee with a great taste and we also bring up the art of coffee in Kuching so that the local could enjoy how great coffee are. Usually if people want to have a good coffee, they just could simply go to the Starbucks or Coffee Bean but in 1989 GRANDE COFFEE SHOP we provide the similar quality made coffee and people can get it at a lower price. It’s not the coffee bean are the secret of the key for having a good coffee, but it is how it been prepared and there is no extra cost on making a good coffee.