Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim

K.Sandhu, Sukjeet and Paim, Laily (2016) Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim. Journal of Emerging Economies and Islamic Research, 4 (3). pp. 1-6. ISSN 2289 – 2559

Abstract

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
K.Sandhu, SukjeetUNSPECIFIED
Paim, LailyUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class
H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Women
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies and Islamic Research
Journal: UiTM Journal > Journal of Emerging Economies and Islamic Research
ISSN: 2289 – 2559
Volume: 4
Number: 3
Page Range: pp. 1-6
Official URL: http://www.jeeir.com/v2/index.php/30-current/2016/...
Item ID: 32803
Uncontrolled Keywords: Status consumption, social status, brand consciouness, luxury goods and personal apperal
URI: http://ir.uitm.edu.my/id/eprint/32803

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