The competitive advantage of getting tender: a case study of United Engineers Malaysia Berhad / Nurul Azwa Ismail

Ismail, Nurul Azwa (2010) The competitive advantage of getting tender: a case study of United Engineers Malaysia Berhad / Nurul Azwa Ismail. [Student Project] (Unpublished)

Abstract

This case study explored the criteria used by United Engineers Malaysia Berhad (UEM) and also their competitors in terms of getting into tender. UEM has their own competitive advantage which is their subsidiaries. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost, or deliver benefits that exceed those of competing products. The main issue is either the competitive advantage that UEM have can help them to get the tender compared to other competitors. This issue deeply explained in the report in order to be more clarifying for understanding of criteria to get into tender. Some of the suggestions have been explained to make sure UEM concern more about their competitive advantage.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Ismail, Nurul Azwa2007129657
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry > Industrial policy. The state and industrial organization
H Social Sciences > HD Industries. Land use. Labor > Construction industry
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Item ID: 30415
Uncontrolled Keywords: Tender; Criteria; Competitive advantage
URI: http://ir.uitm.edu.my/id/eprint/30415

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