Understanding innovation diffusion attributes towards internet tv adoption in enhancing students learning experience / Dzaa Imma Abdul Latiff... [et al.]

Abdul Latiff, Dzaa Imma and Yaassin, Megat Al-Imran and Ridzuan, Abdul Rauf and Ramli, Noryusnita and Sultan Mohideen, Rosilawati and Ab Ghani, Siti Nur Farrah Faadiah (2017) Understanding innovation diffusion attributes towards internet tv adoption in enhancing students learning experience / Dzaa Imma Abdul Latiff... [et al.]. Journal of Academia, 5 (1). pp. 178-186. ISSN 2289-6368

Abstract

The entertainment technology nowadays such as Internet TV has become an excellent medium in creating awareness on news and current issues to public especially to the students. The expensive cost of technology might contribute to barriers of integrated to higher learning. Internet TV in Malaysia is relatively new and most studies are mainly focused on business and technology impact. This paper studied about innovations attributes towards Internet TV adoption to enhance students learning experience. A modified framework of Innovation of Diffusion theory was used to explore the exogenous variables that influenced students to adopt. 352 respondents were selected among the undergraduate students which were later analyzed through covariance-based structural equation modelling. The findings supported the notion that innovation attributes, except for trialability, give impact to students’ intention to use Internet TV for educational purposes. The results also improve our knowledge and understanding in a mission to inform that Internet TV as part of educational approach in teaching and learning. In conclusion, Innovation and Diffusion theory is a good theoretical medium to understand students’ intention to adopt Internet TV news. It is both beneficial and important for the researchers, educators, media practitioners and public.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Abdul Latiff, Dzaa ImmaUNSPECIFIED
Yaassin, Megat Al-ImranUNSPECIFIED
Ridzuan, Abdul RaufUNSPECIFIED
Ramli, NoryusnitaUNSPECIFIED
Sultan Mohideen, RosilawatiUNSPECIFIED
Ab Ghani, Siti Nur Farrah FaadiahUNSPECIFIED
Subjects: L Education > LB Theory and practice of education > Teaching (Principles and practice) > Interactive multimedia
L Education > LB Theory and practice of education > Learning. Learning strategies
L Education > LB Theory and practice of education > Creative ability. Imagination. Creative thinking. Concept learning. Constructivism (Education)
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus
Journal or Publication Title: Journal of Academia
Journal: UiTM Journal > Journal of Academia UiTM Negeri Sembilan
ISSN: 2289-6368
Volume: 5
Number: 1
Page Range: pp. 178-186
Item ID: 29493
Uncontrolled Keywords: Understanding innovation diffusion attributes towards internet tv adoption in enhancing students learning experience
URI: http://ir.uitm.edu.my/id/eprint/29493

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