Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat

Ayub, Aynul Haydirah and Nik Muhammad Naziman, Yusrina Hayati and Samat, Muhammad Faizal (2018) Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat. Advances in Business Research International Journal (ABRIJ), 4 (1). pp. 17-26. ISSN 2462-1838

Abstract

Research findings on buying behaviour towards organic food product are still inconsistent. Therefore, this study aims to examine a significant relationship between environmental consciousness, health consciousness and social influence and young consumers’ purchase intention towards organic food product. The total of 150 questionnaires was designed and distributed at the public area of Kerteh, Terengganu. In return only 140 questionnaires were returned and usable. The result of the analysis showed that environmental consciousness is the most significant factor to influence young consumer purchase intention towards organic food product. Health consciousness and social influence on the other hand, showed a result as have no significant relationship in determined a factor that influencing young consumer purchased intention towards organic food product. In these relations, marketer and future researchers should see the important factor to explore the opportunities to cater for this market segment in future.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Ayub, Aynul Haydirahaynulhaydirahayub@gmail.com
Nik Muhammad Naziman, Yusrina Hayatiyusrina@kelantan.uitm.edu.my
Samat, Muhammad Faizalfaizal951@kelantan.uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal (ABRIJ)
Journal: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462-1838
Volume: 4
Number: 1
Page Range: pp. 17-26
Official URL: https://abrij.uitm.edu.my
Item ID: 29375
Uncontrolled Keywords: Environmental consciousness, Health consciousness, Social influence, Organic food product, Purchase intention
URI: http://ir.uitm.edu.my/id/eprint/29375

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