Factors affecting willingness to accept foreign halal foods by urban Malaysian Malays / Hasman Abdul Manan ... [et al.]

Abdul Manan, Hasman and Ariffin, Shahira and Ratul Maknu, Tengku Sharifeleani and Ibrahim, Irwan and Jaafar, Harlina Suzana (2019) Factors affecting willingness to accept foreign halal foods by urban Malaysian Malays / Hasman Abdul Manan ... [et al.]. Journal of Emerging Economies & Islamic Research, 7 (1). pp. 1-10. ISSN 2289-2559

Official URL: http://www.jeeir.com/v2/

Abstract

The significant shifts in urbanites’ lifestyles have been the catalyst behind the increased in the consumption of foreign foods and beverages in Malaysia; particularly those made in western nations. Notably, Malaysia’s total import for food had risen significantly from RM26.7 billion in 2009 to RM42.6 billion and RM 45.4 billion, in 2014 and 2015 respectively. These days, urban Malaysian Malays are being inundated with various foreign Halal food products in local markets however, these can also leave them in a rather risky circumstance as the likelihood that some of these foreign food products are not suitable (i.e. Haram) for their consumptions, is relatively high. Halal food issues (namely those foods originated from non-Muslim countries) have created lots of anxieties within the Malaysian Malays’ society. Hence, this study aims to examine factors affecting willingness to accept foreign Halal foods by urban Malaysian Malays. Convenience sampling technique was used to obtain responses from 450 urban Malaysian Malays in designated areas within the Greater Kuala Lumpur/Klang Valley region. The results demonstrated urban Malaysian Malays willingness to accept foreign Halal foods were significantly affected by trust but displayed no relationships with subjective knowledge and attitude. Also, the insignificant attitude willingness relationship signified the presence of the attitude-behavior gap. The study’s outcomes may perhaps offer new understandings on urban Malaysian Malay markets particularly for global brand owners and marketers

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Abdul Manan, HasmanUNSPECIFIED
Ariffin, ShahiraUNSPECIFIED
Ratul Maknu, Tengku SharifeleaniUNSPECIFIED
Ibrahim, IrwanUNSPECIFIED
Jaafar, Harlina SuzanaUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > The practice of Islam
B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Muslims
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies & Islamic Research
Journal: UiTM Journal > Journal of Emerging Economies and Islamic Research
ISSN: 2289-2559
Volume: 7
Number: 1
Page Range: pp. 1-10
Official URL: http://www.jeeir.com/v2/
Item ID: 29333
Uncontrolled Keywords: Foreign Halal food, Halal supply chain, Urban Malaysian Malay, Willingness to accept
URI: http://ir.uitm.edu.my/id/eprint/29333

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