Service attributes, customer satisfaction and return usage: A case of Uber Malaysia / Muhamad Zulhelmi Abdullah ...[et al.]

Abdullah Suhami, Muhamad Zulhelmi and Abdul Talib, Salim and Bachok, Sabaianah and Mohd Saleh, Maria (2018) Service attributes, customer satisfaction and return usage: A case of Uber Malaysia / Muhamad Zulhelmi Abdullah ...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 10 (2). pp. 1-23. ISSN 2590-3837

Official URL: http://www.jthca.org

Abstract

The transportation industry is one of the largest sectors in the global economy, and it changes in-tandem rapidly with the innovations of technology. Uber is one of the latest technology advancements in the transportation industry. The primary purpose of this study is to measure customer satisfaction level on the service attributes of Uber. Specifically, this study will address the issues of service attributes of Uber with customer satisfaction and return usage. The quantitative research approach was chosen to obtain the relevant data for this study which was conducted among Uber users who experienced Uber services at least once in Kuala Lumpur and Selangor. A total of 400 questionnaires were distributed to the users to allow for attrition rate from the sample size via google docs. The results of this study revealed that service attributes of Uber namely safety, price, convenience, and information and communications technology (ICT) do influence customer satisfaction and return usage. This study found that it is imperative for Uber operators to improve their services and provide better services that fit the current consumer demands on public transportation. In addition, ICT is crucial in transportation and tourism industry because it has a great impact on ensuring sustainable global and tourism development.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Abdullah Suhami, Muhamad ZulhelmiUNSPECIFIED
Abdul Talib, Salimsalim@salam.uitm.edu.my
Bachok, SabaianahUNSPECIFIED
Mohd Saleh, MariaUNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Transportation (General works). Communication and traffic
H Social Sciences > HE Transportation and Communications > Urban transportation
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
Journal: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts
ISSN: 2590-3837
Volume: 10
Number: 2
Page Range: pp. 1-23
Official URL: http://www.jthca.org
Item ID: 29261
Uncontrolled Keywords: Service Attributes, Customer Satisfaction, Return Usage, Uber, Malaysia
URI: http://ir.uitm.edu.my/id/eprint/29261

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