Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]

Ariffin, Hashim Fadzil and Mohd Said, Noraslinda and Hamir, Norhamizan and Lahap @ Wahab, Johanudin and Zainol, Noorliza and Ngelambong, Anderson (2020) Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 145-159. ISSN 2600-7274

Abstract

Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of this study is predominantly to assess the relationship between foodservice acceptance, menu offerings, service quality, environment and price among library users. Questionnaires that consist of foodservice acceptance, menu offerings, service quality, environment and price were distributed to 300 students from 3 public universities in Klang Valley. Findings show that the significant relationships between menu offerings, environment, price and foodservice acceptance are confirmed in Structural Equation Modelling (SEM). On the other hand, service quality indicates the insignificant relationship with foodservice acceptance. The results provide information that can be utilized in understanding, maintaining, and increasing the level of foodservice acceptance that leads to library patronage amongst students. Implications and suggestions for future research are also provided.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Ariffin, Hashim Fadzilhashim@uitm.edu.my
Mohd Said, Noraslindanoraslinda698@uitm.edu.my
Hamir, Norhamizannorhamizan317@uitm.edu.my
Lahap @ Wahab, Johanudinjohanudin785@uitm.edu.my
Zainol, Noorlizanoorliza690@uitm.edu.my
Ngelambong, Andersonanderson@uitm.edu.my
Subjects: H Social Sciences > H Social Sciences (General) > Research
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Z Bibliography. Library Science. Information Resources (General) > Library Science. Information Science > Library administration
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus
Journal or Publication Title: ESTEEM Journal of Social Sciences and Humanities
Journal: UiTM Journal > ESTEEM Journal of Social Sciences and Humanities
ISSN: 2600-7274
Volume: 4
Page Range: pp. 145-159
Official URL: https://ejssh.uitm.edu.my/
Item ID: 29228
Uncontrolled Keywords: foodservice acceptance, menu offerings, service quality, environment, price, library, SEM.
URI: http://ir.uitm.edu.my/id/eprint/29228

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