The optimizing Ar-Rahnu service for the growth of achievement at Bank Rakyat Senawang Branch / Nur Ain Mohd Sazali

Mohd Sazali, Nur Ain (2011) The optimizing Ar-Rahnu service for the growth of achievement at Bank Rakyat Senawang Branch / Nur Ain Mohd Sazali. [Student Project] (Unpublished)

Abstract

Ar-Rahnu scheme at Bank Rakyat Senawang branch reach out the outstanding achievement by year to year. Basically, Bank Rakyat Senawang branch aims is to provide efficiency and set strategy to meet the total needs of customers and adaptable to changing perception by customer to using Ar-Rahnu scheme. This research is designed because the product called Ar-Rahnu able to be marketed and can be catalyst for the growth of achievement in Bank Rakyat Senawang. The demand of the product that highly demanded in every month and shows that customers believed on the system of Ar-Rahnu service and knows the advantage of the product. This research uses the Statistical for Social Science (SPSS) VERSION 17.0 to analyze the data from questionnaires. The secondary data, this research use the Bank Rakyat’s annual report to find the information about the Ar-Rahnu achievement indicator from 2007 to 2010.The issues that could be raised here are: first, to determine the level of customers’ awareness on system of Islamic pawnbroking that reflects on growth of the achievement at Bank Kerjasama Rakyat Senawang branch. And second to determine the changing perception towards Islamic pawnbroking that relate to the growth of the achievement at Bank Kerjasama Rakyat Senawang branch.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Mohd Sazali, Nur Ain2009688948
Contributors:
ContributionNameID Num. / Email
Thesis advisorKassim, SuhailahUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Islam and economics
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HJ Public Finance > Finance, Islamic
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance (BA242)
Item ID: 28867
Uncontrolled Keywords: Ar-Rahnu scheme; Customers’ awareness; Islamic pawnbroking
URI: http://ir.uitm.edu.my/id/eprint/28867

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