Compulsive buying behavior among workers in PDT Jelebu and Naza Sdn. Bhd. / Noramarina Selamat and Nur Asikin Redzwan

Selamat, Noramarina and Redzwan, Nur Asikin (2015) Compulsive buying behavior among workers in PDT Jelebu and Naza Sdn. Bhd. / Noramarina Selamat and Nur Asikin Redzwan. [Student Project] (Unpublished)

Abstract

This research conducted focusing on the factors influencing compulsive buying among Pejabat Daerah dan Tanah (PDT) Jelebu and Naza Sdn. Bhd. This study identifies three independent variables which are peoples’ impression, financial satisfaction, and financial literacy. In line with this, the main objectives of this study are (1) to examine the factors that influence the compulsive buying habits among PDT Jelebu and Naza Sdn. Bhd. (2) to investigate the relationship between peoples’ impression, financial satisfaction and financial literacy with compulsive buying. The respondent of this study was the employees of PDT Jelebu and Naza Sdn. Bhd. 240 questionnaires had been distributed equally to both companies. The researchers had used convenient sampling as a sampling technique. The process of analyzing and interpreting data is collected. The results from the model used are correlation and regression analysis shown that there is a significant relationship between peoples’ impression and financial satisfaction with compulsive buying. The researchers also have come out with a few recommendations to be taken into consideration. By implementing these recommendations, it will help the future researcher to investigate more factors that get affect compulsive buying.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Selamat, Noramarina2012300957
Redzwan, Nur Asikin2012597075
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HG Finance > Personal finance. Financial literacy
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance (BA242)
Item ID: 28185
Uncontrolled Keywords: Buying behavior; Impression; Financial satisfaction; Financial literacy
URI: http://ir.uitm.edu.my/id/eprint/28185

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