A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin

Mohammad Aripin, Norzilla (2011) A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin. [Student Project] (Unpublished)

Abstract

Marketing is an element that very important to ensure the successful of a financial institution. This is related to the promotional mix that is including advertising, sales promotion, personal selling and public relation. The promotions are important elements in a financial institution to gain profit. Promotional mix will help an organization or any financial institutions to bring their product and services to the market. Customer satisfaction also is important for an organization to keep customers and enhance customers’ retention. This study evaluates the effectiveness of the promotion mix activities practiced by Pusat Zakat Melaka and the impacts on zakat collection in Malacca. Most of customers prefer pay zakat and the activities will influencing the customers to pay the zakat at Pusat Zakat Melaka. This study focusses on the effectiveness of promotion mix activities that the PZM do to attracting the customers. For the purpose of this report, primary and secondary data have been used in the process of data collection. Information was collected through primary sources such as do the survey on the customers perception by interview and so on, will the secondary sources such as journals and internet.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Mohammad Aripin, Norzilla2008404036
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Islam and economics
B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Alms (Zakat)
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Item ID: 27737
Uncontrolled Keywords: Promotion mix activities; Advertising; Sales promotion; Personal selling; Pusat Zakat Melaka
URI: http://ir.uitm.edu.my/id/eprint/27737

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