A study on factors influence attitude toward credit card usage among employees of Naza World Auto Mall, Petaling Jaya / Nadhirah Mohd Sharif @ Nuri and Mohd Ariff Mohamed

Mohd Sharif @ Nuri, Nadhirah and Mohamed, Mohd Ariff (2014) A study on factors influence attitude toward credit card usage among employees of Naza World Auto Mall, Petaling Jaya / Nadhirah Mohd Sharif @ Nuri and Mohd Ariff Mohamed. [Student Project] (Unpublished)

Abstract

This research conducts to study on factors influence attitude toward credit card usage among employees of NAZA World Auto Mall, Petaling Jaya. Specifically, variables such as knowledge about credit card, family influence toward credit card, perception towards credit card and media awareness toward credit card. The first objective of this research is to investigate the factors that contributes to attitude towards credit card usage among employees of NAZA World Auto Mall Petaling Jaya. The second objective is to examine the best relationship between independent variable (attitude toward credit card usage) and dependent variables (knowledge about credit card, family influences towards credit card usage, perception towards credit card usage and media awareness towards credit card. The researchers distributed 161 set of questionnaires on credit card holder in NAZA World Auto Mall, Petaling Jaya. The results show that only independent variable of perception towards credit card has significant relationship with attitude toward credit card usage. The Pearson’s correlation is 0.578 and the p value is 0.000. The other three independent variables do not have significant relationship due to p value more than 0.010.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Mohd Sharif @ Nuri, Nadhirah2011813476
Mohamed, Mohd Ariff2011876152
Subjects: H Social Sciences > HG Finance
H Social Sciences > HG Finance > Personal finance. Financial literacy
H Social Sciences > HG Finance > Credit. Debt. Loans > Commercial credit. Commercial loans. Credit management
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance (BA242)
Item ID: 27368
Uncontrolled Keywords: Credit card usage; Attitude; Employees
URI: http://ir.uitm.edu.my/id/eprint/27368

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