IPPJ Sdn Bhd customer’s satisfaction towards usability of website / Munirah Rahman

Rahman, Munirah (2012) IPPJ Sdn Bhd customer’s satisfaction towards usability of website / Munirah Rahman. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

With the fast development and increasing use of the World Wide Web as both an information seeking and an electronic commerce tool, web usability studies grow in importance. Changing technological advancements and capabilities simultaneously also challenges and frustrates website designers. They face increasingly difficult decisions to choose between an array of features that can make their sites more stimulating, visually pleasing, comprehensive, and commercially viable. Numerous web design checklists have been developed that focus on features that may influence users' satisfaction with the website. This research study plans to systematically investigate features that affect customers’ satisfaction through usability of website. The questionnaire was design for the selected respondents where they were asked varieties of questions regarding features of website usability that satisfy customer. The process of analyzing and interpreting data has been presented with tables using methods such as frequency distribution and correlation.

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Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Rahman, MunirahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Computer networks. Electronic information resources. Web portals. Internet. Web servers. Electronic mail messages
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 25715
Uncontrolled Keywords: Customer’s satisfaction; Information seeking; Electronic commerce tool; Usability of website
URI: http://ir.uitm.edu.my/id/eprint/25715

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