Improving Telekom Malaysia’s customer satisfaction through their staff and business partner / Munawarah M. Sarkawi

M. Sarkawi, Munawarah (2010) Improving Telekom Malaysia’s customer satisfaction through their staff and business partner / Munawarah M. Sarkawi. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

This study is conducted as a partial fulfillment of the coursework of Project Paper (IBM 662). Title of the study is “Improving Telekom Malaysia’s Customer Satisfaction Through Their Staff and Business Partner”. The main objective of the study is to identify the commitment of Telekom Malaysia in order to build the long-term relationship with their customers and business partners, to justify the important of communication skill in this department (TMSME), to explore the effort of the staff in setting the meeting and business activities for their customers and business partner and lastly to clarify the transparency of information provided by them is assisting the customer’s requirements and understandings. This study was conducted under two types of data collection; Primary Data and Secondary Data. The Primary Data was collected discussion with staffs at Telekom Malaysia Berhad Sentosa Johor Bahru, while the Secondary Data was collected from various sources such as internet, magazines, journals, book and articles and newspaper. This case study will highlight certain recommendations which should be noted by Telekom Malaysia Berhad for the future benefit.

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Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
M. Sarkawi, MunawarahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Public relations. Industrial publicity
H Social Sciences > HD Industries. Land use. Labor > Strategic alliances. Business networks
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 25711
Uncontrolled Keywords: Customer satisfaction; Telekom Malaysia; Business partner
URI: http://ir.uitm.edu.my/id/eprint/25711

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