Factor that influences customers’ perception towards Islamic banking facilities / Muhammad Shahrul Zawawi Kamaruddin and Muhamad Hafizuddin Ja’apar

Kamaruddin, Muhammad Shahrul Zawawi and Ja’apar, Muhamad Hafizuddin (2014) Factor that influences customers’ perception towards Islamic banking facilities / Muhammad Shahrul Zawawi Kamaruddin and Muhamad Hafizuddin Ja’apar. [Student Project] (Unpublished)

Abstract

The purpose of this study is to analyse Factor that influences customers‟ perception towards Islamic banking facilities. For this study only 100 of respondents which are employees of Johor Land Berhad and Johor Silica Industries Sdn. Bhd were selected and act as respondent for this study. The objectives of this study are to examine if the factor of banks image and reputation, quality services and religiosity can influence customers‟ perception towards Islamic banking facilities. Other than that, this study also will identify which is most influence factor that contributed to the customers towards Islamic banking facilities. Besides that, this study is a quantitative research study whereby the findings of the study were analysed by using the Statistical Package for the Social Sciences (SPSS). Next, the data collected in this study is analyses by using frequency, descriptive analysis, reliability test, and Pearson correlation coefficient.

Metadata

Item Type: Student Project
Creators:
CreatorsID Num. / Email
Kamaruddin, Muhammad Shahrul ZawawiUNSPECIFIED
Ja’apar, Muhamad HafizuddinUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HG Finance > Banking
H Social Sciences > HG Finance > General works. Financial institutions
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 25688
Uncontrolled Keywords: Customers’ perception; Islamic banking; Banks image and reputation; Quality services and religiosity
URI: http://ir.uitm.edu.my/id/eprint/25688

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