The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak

Azman, Muhammad Izzuddin and Anak, Edward Empaga (2017) The effect of positive consumption emotions on customer retention in resorts in Kuching, Sarawak / Muhammad Izzuddin Azman & Edward Empaga Anak. Student Project. Faculty of Hotel and Tourism, Dungun, Terengganu. (Unpublished)

Abstract

Purpose - To identify how far consumption emotions influenced customer retention. Design/Methodology - Using 150 respondents as the simple random sampling, the results analysed through the frequency tables and Pearson Correlation to test significant relationship. Practical Implication - This research will give much contribution to the hotel and resort industry in Kuching to determine what consumption emotions frequently produced by the guests so that they could further strategized their approach to retain their guests and customers. Originality/Value - This study could change the way the resort management think that the way to retain the guest is deeply connected with the consumption emotions the guest experiencing during their stay at the resort and this study also is a continuous study from the previous researchers. Keywords - Consumption emotions, customer retention.

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Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Azman, Muhammad IzzuddinUNSPECIFIED
Anak, Edward EmpagaUNSPECIFIED
Subjects: T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Hotels. Bed and breakfast accommodations
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management (T)
Item ID: 25208
Uncontrolled Keywords: Consumption emotions, customer retention
URI: http://ir.uitm.edu.my/id/eprint/25208

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