A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly

Ramly, Maisarah (2010) A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

Creating the effectiveness communication with customers is the most important aspect and how the company applied the element of the communication mix is the most important aspect in service marketing. Akademi Saga still has poor understanding of the role of application of the communication mix elements to the customers in attracting and maintaining prospective and present customers. This research article evaluates the effectiveness of communication mix has been applied by Akademi Saga in communicating with its customers with the aim of finding solutions to improve the existing communication and customer satisfaction. After reviewing related literature the data from that literature has been summarized and be used to get the gap between the company used and the practice used in the assessment to make the effective marketing mix element been use to make the company success in its industry. The data on the intake and graduated has been collected from year 2008 to 2010 and the total customized training has been done by year 2007 to 2010 has been analyzed to get the information and measured the effectiveness of communication mix elements has been applied by Akademi saga.

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Ramly, MaisarahUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Personnel management. Employment management > Communication
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 25158
Uncontrolled Keywords: Communication mix; Effectiveness communication; Consumer awareness; Service marketing
Last Modified: 25 Sep 2019 08:03
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/25158

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