Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin

Md Noordin, Lailatul Noreen (2009) Promotional tool in Guardian SS 15 / Lailatul Noreen Md Noordin. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

The purpose of study this study is to explain about the application of marketing communication tools that mostly Guardian SS15 Subang Jaya used for January 2009 until October 2009 that generate their income. Conclusion suggest that the company should apply more to personal selling more accurately that will give them benefit to use the method as combine to the 4 element also.

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Metadata

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Md Noordin, Lailatul NoreenUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 25110
Uncontrolled Keywords: Promotional tool; Integrated marketing communication; Personal selling
URI: http://ir.uitm.edu.my/id/eprint/25110

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