The reluctance among women customers towards internet banking / Haryana Hidayah Mohd Aris

Mohd Aris, Haryana Hidayah (2010) The reluctance among women customers towards internet banking / Haryana Hidayah Mohd Aris. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Internet Banking has provided an opportunity for banking institutions to introduce new services to the consumer. The facilities provided enhanced functionalities and simple navigation, make Internet Banking easy and give more reasons to consumer to bank online. Somehow, these advanced technologies come with its cons which draw refusal among some of the consumer to adopt it. This research is made to study and find out the factors that determine the reluctant of using Internet Banking among customers as a new way in conducting payment transactions. From the result of the study, the independent variables are usage barrier, value barrier, risk barrier, tradition barrier, and image barrier. All the independent variables are the factors that determine the reluctant towards Internet Banking among customers. The research methodology used to gather the information is the secondary data, interviews and many others. The findings of this research is to answer whether the independent variables are effectives or ineffective to determine the reluctant towards internet banking.

Item Type: Monograph (Student Project)
CreatorsID Num.
Mohd Aris, Haryana HidayahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Women
H Social Sciences > HG Finance > Banking
H Social Sciences > HG Finance > Financial management. Business finance. Corporation finance > Communication of information > Computer networks. Electronic information resources
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24978
Uncontrolled Keywords: Internet banking; Payment transactions; Women customers
Last Modified: 27 Aug 2019 02:03
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka

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