A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad

Mohd. Isa, Hamidah and Sa’ad, Siti Nur Fathiyah (2014) A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

This research study addresses the issue of consumer intention on buying counterfeit international branded products in Melaka City. This study intends to examine the relationship of social influence, personality or belief and price on consumer purchase intentions in the context of counterfeit international branded products in Melaka. A sample of 80 respondents at the age of 18 years old and above in Melaka City with the help of questionnaires survey containing statements related beliefs about counterfeited branded products was taken. The data were analyzed using Statistical Package for Social Sciences (SPSS). The findings support the independent variables that contributed to the consumer intentions to purchase counterfeit international branded products. There are significant relationships between dependent variable and independent variables in this research study. The results indicated that social influence is the main factor contributing to the intention to purchase counterfeit products. This suggests that the consumers are simply willing to purchase counterfeit products after being influence by the social factors. However, further studies with bigger sample sizes and broader geographical scopes are needed to clarify these findings.

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Mohd. Isa, HamidahUNSPECIFIED
Sa’ad, Siti Nur FathiyahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 24966
Uncontrolled Keywords: Consumer intention; Consumer purchase; International branded products
Last Modified: 26 Aug 2019 07:27
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/24966

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